Insights from
the trenches.
Lessons on React, performance, e-commerce, and building digital products that actually work.
Next.js vs Vite + React: Choosing the Right Stack in 2026
After shipping production apps on both stacks, here's the honest breakdown - when Next.js shines with SSR and ISR, when Vite's speed wins for SPAs, and how we decide for each client project.
By Avi Takiyar
PerformancePerformance Optimization That Actually Ships: A Real-World Guide
We cut a client's LCP from 4.2s to 1.1s and boosted their conversion rate by 23%. Here's the exact audit process and the techniques that made the difference.
By Avi Takiyar
E-CommerceBuilding E-Commerce That Converts: Lessons from 1998 Skincare Co.
How we built a storefront that went from $0 to $100K+/month. The tech decisions, UX patterns, and conversion tactics behind a D2C brand that works.
By Avi Takiyar
StrategyWhy Startups Should Invest in Design Systems Early
Most startups treat design systems as a "scale problem." That's backwards. Early-stage teams ship 3x faster after investing just two weeks in foundational tokens and components.
By Avi Takiyar
DevelopmentReact Architecture Patterns We Use in Every Production App
From compound components to optimistic UI updates - the patterns we've battle-tested across dozens of client projects. No theory, just code structures that survive real scale.
By Avi Takiyar
StrategyWorking with a Dev Studio vs. Hiring In-House: The Real Math
After six years on both sides - agency and in-house at Adobe and Vedantu - here's the honest comparison including costs, speed, quality, and when each option wins.
By Avi Takiyar
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