Built by engineers.
Obsessed with craft.
Not a committee. Not an agency. A studio.
Why "The 90s"?
The 90s were the decade of dot-com mania, the internet craze that gripped the world, fuelled by pure enthusiasm and the belief that anything was possible online. Prince was telling everyone to party like it's 1999. The energy was electric.
Then came the crash. The bubble burst, but what survived it was real, lasting, and built with craft. That contrast is our north star: the boldness and excitement of the dot-com era, tempered by the discipline to ship things that actually stand the test of time.
A network of experts.
Each the best at what they do.
Avi Takiyar
Creator & Lead Engineer
Avi is a full-stack engineer with 6+ years shipping production-grade web applications. He founded The 90s Company to bring that same enterprise-level quality to startups and growing businesses, designing, building, and delivering end-to-end.
The Network
The 90s Company is a network of senior specialists, each an expert in their domain. Engineers, designers, brand strategists, and UX specialists who've each shipped real production products. Core team members bring direct experience from Adobe and Vedantu — enterprise engineering at scale. No juniors, no generalists doing everything badly.
Every project has a single point of accountability. You always know who to talk to, what's happening, and when it ships. Senior execution across the full stack, every time.
UI / UX Design
Product design & systems
Brand Identity
Naming, voice & visuals
Backend Architecture
APIs, DBs & infrastructure
SEO & Growth
Content & technical SEO
The humans behind the pixels.
Nagma
Full-Stack Engineer
Nagma architects and builds scalable, high-performance web applications across the full stack. With 5+ years spanning startups and enterprises, she specialises in React, Node.js, TypeScript, and cloud-native technologies, consistently improving system performance by 25–40%.
Currently at CarDekho building the LoanBox platform with NestJS and GraphQL, Nagma has previously delivered a real-time emissions-tracking SaaS at DineOut and a stock management platform at DistrictD. She owns the entire stack, from database schema design to pixel-perfect UI.
Karan Mehta
Full-Stack Developer
Karan is a full-stack developer with deep expertise in React, Node.js, and cloud infrastructure. He's the person who turns ambitious technical specs into reliable, scalable code, whether it's a real-time search engine indexing 200K records or a payment pipeline processing six figures monthly.
Before joining The 90s Company, Karan spent 4 years at a Series B SaaS startup where he architected microservices handling 10M+ API calls per month. He's methodical, fast, and writes the kind of code that doesn't break at 3 AM.
Priya Sharma
UX Strategist
Priya bridges the gap between business goals and user needs. She leads discovery workshops, conducts user research, and translates findings into wireframes and user flows that drive conversion. Her research-first approach has helped clients increase task completion rates by up to 40%.
With a background in cognitive psychology and 5 years in product design, Priya brings a scientific rigor to UX that most agencies skip. She's worked with healthcare, edtech, and e-commerce clients, and her frameworks for user journey mapping are now part of the studio's core process.
Arjun Nair
Backend Architect
Arjun designs the systems that keep everything running. He specializes in database architecture, API design, and infrastructure that scales without surprises. His work on Leàna CMS - a headless system now powering 20+ production sites - is a testament to his philosophy of building for longevity.
Previously a backend engineer at a logistics tech company, Arjun managed distributed systems processing 50K+ daily transactions. He thinks in schemas, caching layers, and failure modes, and his code reviews are legendary for catching issues before they reach production.
Zara Khan
Brand Strategist
Zara shapes how brands show up in the world. From naming and positioning to voice and visual identity, she crafts brand systems that feel authentic and resonate with the right audience. Her strategic work has helped three clients achieve 2x organic traffic growth within six months of rebrand.
With a background in advertising and content strategy, Zara spent 5 years at creative agencies before joining The 90s Company. She brings a rare combination of analytical thinking and creative instinct, equally comfortable in a spreadsheet as she is in a mood board.
The studio so far.
The 90s Company story begins. First freelance project shipped, the network takes its first step.
First international client onboarded. The reach expands.
Delivers Credit Ninja (200K+ companies), 1998 Skincare Co. ($100K+/month transactions), and Leàna CMS (powering 20+ sites).
The brand formalises. The 90s Company - design, development, SEO, and growth - now under one name.
You're here. Let's write the next chapter together.
What drives us.
Production-Grade Quality
We build for real users, not demos. Every project ships with the reliability and polish of enterprise software, because that's the standard.
Transparent Partnership
You'll always know where your project stands. Weekly demos, clear milestones, and honest communication. No account managers playing telephone.
Senior-Only Execution
Built by engineers who've shipped production products used by real people, no juniors learning on your dime.
Obsessive Craft
We sweat the details that most people never notice, performance, accessibility, responsiveness. The best work is felt, not explained.
How we work.
Discovery
Free 30-minute call. We discuss your vision, goals, and requirements, no fluff, no sales pitch. Just honest alignment on what you need.
Planning
Scope, timeline, and milestones agreed upfront. You get a clear roadmap before a single line of code is written.
Development
Regular updates and demos as we build. Weekly check-ins keep you in the loop, no surprises, no ghosting.
Launch & Support
Deployment, testing, and smooth handover. 30 days of post-launch support included. Go live with confidence.